United Fresh 2021 Convention Website Prototype

United Fresh LIVE! 365

Lobby

One of the FutureTEC Zone Halls

One of the FreshMKT Place Halls

Retail-Foodservice Awards Space

General Sessions Theater

Games Feature

Once we realized COVID-19 would make it impossible for us to meet in person, we decided to create a virtual trade show, first of it’s kind in our industry. My responsibilities included creating the virtual backgrounds for each area, some of which you can see here. From there I would work with the backend team to make them functional. Since this was a new concept to everyone on the United Fresh staff, a lot of creativity was up to me with this project.

Fruit Logistica 2020

Final Booth for Fruit Logistica 2020 – Worked with Industry Relation Team at United Fresh to strategize the design, relayed strategy to our freelancer along with vendor dimensions along with assets (EPS files of all sponsor logos, photos, and design files for left and right panel). After going through several renditions of the booth design and getting IR team’s approval, I worked with the vendor to get then the final product.